Is this litter? Yes it is.
Is this advertising? You bet it is!
I wonder if strolling past a piece of McDonalds litter has ever prompted anyone to head to a McDonalds store for a bite to eat? I bet it has!
Should McDonalds (or coke, hungry jacks and many others for that matter) have to pay for this form of ‘litter advertising’? You bet they should!
Below is a link to an article by professor Frank Fisher who not only thought about ‘litter advertising’, he did something about it! Well worth a read!!
This is a photo of a bin. A big bin. 30m3 to be exact. It is sitting at one of Melbourn’s TRANSFER STATIONS (better known as a RESOURCE RECOVERY CENTRE ). It’s the drop off point before the tip.
Problem is, whilst i truly believe that these facilities are trying to do good, fact is there’s just TOO MUCH STUFF to handle.
They have bins for all sorts of ‘stuff’. Cardboard, batteries, metal, polystyrene. There’s even a place for the collection of old paint tins. The bin above is for “rubbish” ie the “stuff” we don’t know what to do with or just can’t be bothered dealing with (or don’t have the resources available) to ‘deal’ with it.
This bin is filled and replaced on average around 6 times per day. It costs around $1000 to dump the contents into the ground.
Do the maths…
this transfer station (the council, possibly your council) spends around $6000 per day, every day dumping ‘rubbish’ into landfill. That’s a lot of money. Think about this next time you see a rates notice.
Oh, and by the way, I hear there’s a price hike on the way.
I recently went to see the LORAX at the cinema. The LORAX is a wonderful environmental tale, the core message being: “unless people care, nothing is going to change”.
Just have a look at the cinema after the movie finished and the people left…and this is just the drink cups and straws. You can’t see the popcorn and plastic wrappers all over the floor! (Apologies for the terrible quality photo)
How many of us REALLY care?? How do we learn to care? How does it become second nature to care?