I recently went to see the LORAX at the cinema. The LORAX is a wonderful environmental tale, the core message being: “unless people care, nothing is going to change”.

Just have a look at the cinema after the movie finished and the people left…and this is just the drink cups and straws. You can’t see the popcorn and plastic wrappers all over the floor! (Apologies for the terrible quality photo)

How many of us REALLY care?? How do we learn to care? How does it become second nature to care?