Take a look at this drinking glass. Take a good look. It wasn’t always a drinking glass. It used to be a jar of nutella. It was bought as a jar of nutella. After the nutella was all gone, the packaging took on a second life. It became a drinking glass.
This is not a new idea. I remember Barnes honey used to do excactly the same thing. In fact, they went one step better. Their glasses used to have a handle. Wow!
Forget recycling…this is about RE-USING! RE USE is higher up the waste pyramid than recycling. Re using is more important than recycling!! I kid you not!
Am I the only one who thinks that this is fantastic?
How come the marketing of this product dosen’t appear mention the fact that once you’ve finished the nutella you have a great little drinking glass? I would of thought in such a competitive ‘spread’ market, and given the environmental benefits, that this ‘re-use’ packaging would have been right up there in the marketing spiel…nup!
The funny thing is, Barnes honey never used to mention it either.
Two words…PLEASE EXPLAIN!