Packaging is a major contributor to waste generation. You don’t really want to know how much there is. The point is  we have an opportunity to educate the community about what to do with packaging  by printing  educational messages on the packaging itself. In the past the messages have been small print, and more often than not, relegated to the ‘bum side’ of the packet.

Here’s a bag I found recently from the 3 shop. The message is large enough to read, situated where it can be seen and most importantly, it takes the massage to the next level in that it attempts to educate the user as to what they are to do with the bag once they no longer need it ie  remove the handles! (and they said please!)

I encourage you to look for the ‘environmental’ messages on the packaging you come into contact with. Let me know what you think. Are the messages clear or confusing? Are they there because the companies are genuinely concerned or does it look more like a little after thought the printer came up with?
over&over
WM